Erborian

Erborian, The Red Experience Saison 2

How do you rethink the classic influencer trip?

With The Red Experience Season 2, Erborian wanted to take the format further through a playful and engaging experience.

The concept: 14 influencers competing in the heart of the Agafay desert, in an immersive adventure designed as a mini survival TV show and created to reveal the brand’s new “Redness” range. Duos, challenges, tension… and above all, one clear thread: turning the product into the driving force of the entertainment.

At PARTI PRIS, we reworked the format, rhythm, engagement and production to transform this influencer activation into content designed to be spectacular and viral. Because today, a brand experience should be lived, not just posted.

#ERBORIAN #REDEXPERIENCE #INFLUENCERTRIP #BRANDEXPERIENCE

• Date :
  • April 2026