Erborian

Erborian, Café Crème Club

PARTI PRIS imagines and produces Café Crème Club, an activation celebrating the six new shades of Erborian’s reformulated CC Crème.

Over four days, the experience took over five Cuvée Noire coffee shops in Paris. An immersive interlude blending coffee culture and skincare: six exclusive drinks inspired by the CC Crème shades, a playful gashapon revealing Erborian gifts, and an exclusive meetup with Vaea Brazier, invited to unveil Café Crème Club to her community in preview.

An activation at the crossroads of lifestyle and beauty, designed to create connection, engagement, and a memorable customer experience.

#ERBORIAN #CAFECREMECLUB #CUVEENOIRE #COFFEESHOP #SKINCARE

• Date :
  • September 2025