Ulysse Nardin

Ulysse Nardin, 25 Years of the Freak at Watches and Wonders 2026

For Watches and Wonders 2026, PARTI PRIS partners with Ulysse Nardin to create a dedicated space celebrating 25 years of the Freak, the iconic timepiece that captures the Maison’s pioneering spirit.

Named the Freak Laboratory, the stand is designed as an experiential journey into innovation, immersing visitors in the world of Ulysse Nardin. The experience opens with a laboratory-inspired façade, featuring a striking monumental animated portrait of Ludwig Oechslin, the inventor of the Freak. It then unfolds into an immersive retrospective, tracing 180 years of Ulysse Nardin history, the birth of the Freak in 2001, and the key milestones of the Freak Saga.

The journey culminates in the SUPER FREAK LAB. Built around three pillars, High Craftsmanship, High Horology and High Technology, and dedicated to unveiling the Maison’s latest innovation: the SUPER FREAK.

Designed as a true hub for experiences and connections, the stand brings together press and content areas, along with dedicated meeting spaces.

#ULYSSENARDIN #WATCHESANDWONDERS2026 #FREAK #SUPERFREAK

• Date :
  • April 2026