YSL Beauté

YSL Beauté, immersive journey in Ourika

As part of the launch of new make-up shades and fragrances, YSL Beauté entrusted PARTI PRIS with the creation and organisation of an exceptional journey in Marrakech, bringing together nearly 60 guests.

Conceived as an exploration of beauty, nature and creation, the programme unfolded across emblematic locations of the Maison. The Ourika Gardens, the brand’s botanical laboratory, welcomed guests at the heart of its raw materials. The experience continued with an evening in the Agafay Desert, followed by visits to the Majorelle Gardens and the Yves Saint Laurent Museum, reflecting the heritage and vision of the Maison.

Throughout the stay, PARTI PRIS deployed its content factory team, capturing key moments and producing elegant content aligned with the YSL Beauté DNA.

#YSLBEAUTE #OURIKA #MARRAKECH #BEAUTYEXPERIENCE #CONTENTCREATION

• Date :
  • October 2025