AMI
La Promenade d’AMI at the Galeries Lafayette
On the occasion of French Touch vol. 3 at Galeries Lafayette and the launch of the summer capsule “La plage AMI”, PARTI PRIS has designed “La Promenade d’AMI” for the AMI fashion house.
During the summer, this journey within Galeries Lafayette takes visitors through various spaces: two window displays, a women’s pop-up at the entrance of the department store, a men’s pop-up on the 2nd floor, and finally the rooftop, featuring a shop and a dining area offering ice cream and crepes, with a 360° view of Paris.
To bring the beach to Paris, under the artistic direction of Alexandre Mattiussi, founder of AMI, PARTI PRIS brought to life the designer’s childhood memories of the beaches of Normandy, particularly the Deauville promenade.
The iconic cabins, the play of shadows and light, and the typically French, lively, summer atmosphere contribute to creating a recognizable visual signature and a unique brand experience.
#AMIPARIS #RETAILTAINMENT
- Date :
- 07.2024