Issey Miyake

Le Sel d’Issey Miyake in Oslo

To introduce its new men’s fragrance, “Le Sel d’Issey Miyake”, the Issey Miyake House collaborated with PARTI PRIS to host an influencer journey in Oslo.  

Over three days, 43 guests explored locations where nature and architecture unite in perfect harmony, reflecting the essence of the brand. Highlights included  included a perfume discovery moment  at Le Twist in Kistéfos, a contemporary design venue set in a natural landscape, a launch party at the Oslo Opera House and a floating sauna experience on Norwegian waters, capturing the spirit of the fragrance: “always moving, never still”.  

With an eco-friendly approach, transportation was optimized, and decor elements were reused. 

#ISSEYMIYAKEPARFUMS #LESELDISSEY #OSLO  

• Date :
  • September 2024