Serge Lutens

« La Dompteuse encagée » fragrance launch

For the worldwide launch of the new Serge Lutens fragrance « la Dompteuse encagée », part pris created a digital immersive, interactive and multilingual platform. More than 1000 international journalists and influencers were invited to this unique digital initiatory and sensory journey, from home.

#LaDompteuseEncagée