SOL DE JANEIRO

Sol de Janeiro launches its Badalada Festivals Tour 

To celebrate the launch of its new Badalada lotion, Sol de Janeiro kicked off the Badalada Festivals Tour at Primavera Sound in Barcelona, before lighting up We Love Green in Paris. A colorful activation designed to infuse Brazilian festive spirit into Europe’s biggest festivals. 

From the Catalan coast to the woodlands of Paris, festival-goers discovered a vibrant, immersive experience. The program featured a pop-up blending well-being, lifestyle and content creation, a hand massage station to try the lotion, a photobooth, a convivial lounge and a Badalada Market inspired by the carioca lifestyle. 

The experience also resonated to the beat of sunny DJ sets and a fiery batucada, spreading Sol de Janeiro’s sunny and generous energy throughout the festival. 

#SOLDEJANEIRO #BADALADATOUR #PRIMAVERASOUND #WELOVEGREEN #FESTIVALTOUR 

• Date :
  • July 2025