SOL DE JANEIRO

Sol de Janeiro lights up Milan and Paris 

To celebrate the launch of Sol de Janeiro’s new limited-edition body mists, PARTI PRIS imagined, designed, and produced a unique concept blending olfactory storytelling, influencer activation, and public engagement. 

 From Milan Design Week to Paris, this 100% immersive sensory activation captured the sunny, joyful spirit of the brand, with the goal of extending its reach far beyond the event, especially on social media. 

 At the heart of the concept: the Mistology Bar, where astrology meets mixology. Each mist becomes a reflection of your personality, to wear… and to sip. Guests enjoyed personalized astrological consultations, cocktails inspired by the new scents, all set in a tropical décor brought to life by DJ sets and an immersive photo booth. 

 Designed to travel, the scenography was created to be reused in other markets, extending the experience while reflecting the brand’s sustainability commitment. 

#SOLDEJANEIRO #ASTROMIXOLOGY #SCENTEXPERIENCE #DESIGNWEEKMILAN #PARIS  

• Date :
  • July 2025