SOL DE JANEIRO

Sol de Janeiro — GP Explorer 2025, The Last Race

For the final edition of GP Explorer, organised by Squeezie, Sol de Janeiro made a bold statement on the iconic 24 Hours of Le Mans circuit. For the occasion, PARTI PRIS went beyond a traditional pop-up, creating an immersive brand moment.

The programme featured a unique experience designed to immerse guests in the intensity of an F4 race. A giant turbine recreating the adrenaline of the start, a sensory Mist Paddock to select a favourite Cheirosa Team, and a Refuel Zone dedicated to Badalada hydration.

On the starting grid, Maghla and Léa Elui set the asphalt alight under the colours of the Sol de Janeiro team. The activation extended onto social media through a strong production of organic content, including a shoot with Lena Situations, Romy, Yanissa & Dominique, carrying the energy of GP Explorer far beyond the circuit.

#SOLDEJANEIRO #GPEXPLORER2025 #THELASTRACE

• Date :
  • September 2025