FENTY Beauty

The Fenty Avenue lands on the Champs-Élysées 

To celebrate the launch of its new “Fenty Hair” line, FENTY has transformed the entrance of Sephora Champs-Élysées into a bold and ephemeral street: the Fenty Avenue. 

PARTI PRIS created a life-size set inspired by a Parisian neighborhood, where each façade tells a story — a café, a hair salon, and a laundromat, all reimagined in true Fenty style. Three immersive spaces designed to spotlight the brand’s different product lines. 

An experience created to engage the Fenty community, with striking, social-media-ready spaces. Every corner is made to be shared. 

To mark the occasion, an exclusive evening brought together Rihanna, 40 of the most influential beauty creators, and executive teams from Sephora, Kendo, and Fenty. 

A standout moment in the heart of Paris, bringing to life a long-awaited global launch. 

#FENTYHAIR #FENTYAVENUE #RIHANNA #SEPHORAFRANCE  

• Date :
  • April 2025