Rabanne

The Million Gold Pop-Up 

The Rabanne House teamed up with PARTI PRIS to unveil its new fragrances “Million Gold for Her” and “Million Gold for Him” with an immersive pop-up in the heart of Boulevard Haussmann.    

This ephemeral space, launched during Paris Fashion Week 2024, attracted over 3,200 visitors in just three days. Designed as a journey through the backstage of fashion shows, it invited visitors to step into the world of brand ambassadors Gigi Hadid and Moses Sumney while discovering the new fragrances.  

Campaign ambassador Gigi Hadid met with 20 international mega-influencers. Her encounter with Lena Situations garnered 2.7 million views in just 24 hours. 

While the event teams were busy at the pop-up, our content team also created, produced, and post-produced video content with 30 international KOLs invited to Paris for the occasion. Three creative concepts transformed everyday moments into true fashion shows, set in a cinema, a living room, a hallway, or even a laundromat, generating ultra TikTok-friendly fashion content with a quirky twist.  

Among the influencers present were Britney Manson, Donté Cholley, Wisdom Kaye, and Gaia Gozzi.  As part of an influencer strategy, more than 100 TikTok content creators were invited for a sneak preview, generating over 200 organic videos.  

#RABANNE #MILLIONGOLD #HIGHONGOLD 

• Date :
  • September 2024